What is Freemium? Freemium is a business model in which companies offer a free version of a product with limited or basic features, while charging for advanced capabilities, higher usage limits, or premium value. The purpose of the free tier is not generosity, but adoption: by removing price friction, users can experience the product’s value […]
What is Customer Acquisition Cost? Customer Acquisition Cost (CAC) refers to the total cost an organization incurs to acquire a new customer. In essence, it represents all the resources and expenses involved in persuading a potential customer to purchase a product or service, including sales and marketing costs, as well as supporting assets such as
In 2024, Lovable was founded.Eight months later, it hit $100M in ARR.Four months after that, ARR doubled again to $200M. As of today, Lovable is widely regarded as thefastest company on record to scale from product launch to $200M ARR. Then came December: a $330M Series B led by CapitalG and Menlo Ventures, valuing the
